Overview
Gyft is a mobile app that utilizes AI to assist users in finding the ideal wedding gift for their loved ones. It goes beyond a basic gifting platform by providing personalized recommendations, intelligent suggestions, and effortless gift management, all powered by advanced artificial intelligence.
Project Timeline
Feb 2024 (research, design, implementation)
Tools
Figma
Click on the button to jump directly on that part of the process
1.
Identifying the Problem
Wedding guests often struggle to find the perfect gift due to the overwhelming number of options and the fear of getting something the couple won't like. This can lead to stress and frustration for both the giver and the couple.
Business goals?
Develop a mobile app (Gyft) that simplifies wedding gift-giving.
Leverage AI to personalize gift recommendations for each couple.
Create a seamless user experience that streamlines the gifting process.
Increase user engagement and conversion rates within the app.
2.
Product research
I conducted iterative design cycles, incorporating user feedback:
A/B testing different UI elements (e.g., button placement, information display)
Ensuring a smooth flow between browsing gifts, personalization options, and checkout.
3.
Final Flow & Screens
While the focus of this project was on improving user experience through layout and flow, visual design elements like clear calls to action and user-friendly interfaces were also incorporated.
Information Architecture
Functional flow
This flow is just a part of the entire product, highlighting a particular flagship product feature that is the A.I integration and how it wil be implemented.
This case study demonstrates how user-centered design principles and AI technology can be combined to create a delightful and efficient wedding gift-giving experience for everyone involved.